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Greetings!
Horse Sense Marketing News offers great tips on marketing
your individual horses, stallions, horses for sale, horse events,
horse training facilities and breeding operations. Kathy Walker
brings 30 years of graphic communications to the equestrian
industry. A horse owner herself, Kathy helps make the
connection between horse people and today's advertising
technology.
One of the first items of business for your marketing is
developing a great and memorable logo. It truly is an
investment in your horses. All of your marketing materials and
website pages revolve around this image.
| The Benefits of a Logo |
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- It helps people remember your horse business. It is much
easier for people to remember colors and symbols than words
alone.
- If it is well-designed, it should be used for years and should
not be radically changed. A radical change causes people to
think you are a different business entirely. You then lose all the
identity you have worked so hard to gain.
- Once you have a great logo, USE IT.
The logo above was done for Dressage for the Cure, a charity
horse show with proceeds going to help women battling breast
cancer. To view the Dressage for the Cure website click the link
below.
Dressage for the Cure Website »
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| Some Ways You Can Build Your Identity with Your Logo |
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- Apply your logo to your trucks and horse trailers...it's free
advertising. (Also add your phone number and website address)
- Feature it prominently on every page of your website.
- Apply the logo to all ads, signs, flyers and printed materials.
- It can be applied to t-shirts, hats and various other specialty
items.
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| Working with a Designer |
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- There are some people who may think they are horse trainers,
but without professional help they can mess up a horse. The
same is true of logo design. Some people think they don't need
a professional designer. The long-term results are worth the
expense.
- A logo needs to hold up whether it is used large or reduced
down to a very small size. You need both a strong full color and
black and white version.
- Ask the designer for the logo in following formats: tiff, jpeg and
if possible illustrator .eps. If the designer doesn't understand
this request, find someone who does. A pro will know and
understand the request. There will come a time when having
these various formats on hand will save you money.
- Once the logo is completed, make SURE you have the
designer create 2 CDs for your archives. Designers can move,
or go out of business or lose files. Have the designer put all the
logo files onto a CD and then ask for a duplicate CD. Always
keep one of the CDs as a master filed safely away where it
won't get lost. Use the other CD to loan to your printing
company etc. when needed. Printing companies can lose CDs.
If this happens, have the master copy duplicated and return it to
your archive.
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| Questions? |
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We welcome your questions! If you have a marketing,
advertising or graphic design question you would like to see
answered in one of our newsletters, just send us an e-mail:
info@horsesensemarketing.com.
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| Equestrian Art by Kathy Walker |
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Kathy E. Walker is an accomplished equestrian artist. She
offers paintings and high quality fine art prints that use archival
inks on archival papers.
Find out more....
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