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Greetings!
Horse Sense Marketing News offers great tips on marketing
your individual horses, stallions, horses for sale, horse events,
horse training facilities and breeding operations. Kathy Walker
brings 30 years of graphic communications to the equestrian
industry. A horse owner herself, Kathy helps make the
connection between horse people and today's advertising
technology.
| Making Your Website Work for You |
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We are business people and we do want to get the best
value for our money. Sometimes we make decisions
that make logical sense but end up short changing us.
When we want to attract people to our websites, we
need to be easy to find with a search engine.
One of the ways the search engines rank websites is
by the number of pages on a website. The higher the
number of pages, can give you a higher ranking. I've
seen hundreds of websites where the people think they
are saving money by putting all of their sale horses on
one page of their website. This way they don't have to
deal with navigation issues. And it's easier to do their
own maintenance.
From a marketing point of view, the big downside is
that your ranking on the search engines is much lower
and your pages take huge amounts of time to load.
Results: 1. You can loose lose people off of your
website who have slower connections because of long
load times. 2. You are bumped back on "page 30"
when people are doing searches for horse websites.
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| Making Your Horse Photos Fly |
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Digital photography is awesome. However, one of my
big issues with digital photos is resolution. When you
are doing print materials you need huge high
resolution photos for the photos to print correctly. I
always recommend shooting high resolution. You can
resave the photo and make the second version a low
resolution file.
I've seen dozens of horse websites that take forever to
load even though I have a high-speed connection. This
is because the photo has a resolution that is too high
for the internet. The correct formula is 72 dpi at the
size that you are using it for your website. This will
save you from losing people who get frustrated with
load times.
FOR TECHIES: If you have access to Photoshop I highly
recommend doing the "Save for Web" feature. It
keeps the quality of the photo but makes a much
smaller file.
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| CT Reyn Mann |
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We recently did a photo shoot of conformation shots of
the reining and cutting horse sire, CT Reyn Mann and
some of his offspring. A simplified green background
behind the horses is a formula I like to use because it
does a great job of setting off the horse.
PHOTOGRAPHY TIP: To avoid distortion when shooting
"body shots" of your horses, make sure that your
camera is at the horse's shoulder height and the
camera is very square with the body of the horse. If
the shoulder is tilted forward or tilted back away from
the camera lense your horse will look distorted.
Check out Horse Sense Marketing »
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| Great Times at the 2004 RMRHA Summer Slide in Denver |
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The Rocky Mountain Reining Horse Association's annual
Summer Slide Futurity and NRHA reining show was
held July 20-25, 2004 at the National Western Complex
in Denver, Colorado. We enjoyed meeting everyone
who came by our booth! The winner of the drawing for
the fine art print, "Barrel Practice" was Jeff Mamett of
Catawissa, Pennsylvania. Congratulations!
Find out more....
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