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Greetings!
Horse Sense Marketing News offers great tips on marketing
your individual horses, stallions, horses for sale, horse events,
horse training facilities and breeding operations. Kathy Walker
brings 30 years of graphic communications to the equestrian
industry. A horse owner herself, Kathy helps make the
connection between horse people and today's advertising
technology.
| More About Photography |
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Rule 1: When using your digital camera for shooting pictures of
your horses shoot for maximum file size.
You've seen those ads that are so blurry you don't know if
you're looking at a horse or a tractor? It's because the photo
resolution was too low and they decided to use the low
resolution anyways. The logic is that it looked fine on their
computer screen and even their printout looked fine. What went
wrong?
Rule 2: The printing industry requires high resolution art and
digital photos. You can always make a high resolution photo
smaller. But you can't make a low resolution photo larger. If
you try it, you'll get a blurry mess. This is not going to sell any
horses. If anything it sends the wrong message to your buyers.
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| Formula for High Resolution vs Low Resolution |
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This digital camera resolution issue can get really confusing.
Websites use very low resolution photos so that they will load
quickly. But I say even if you're just shooting for a website,
shoot high resolution. You can always make low resolution
photos afterwards. You might need the photo for offset printing
someday.
A photo that looks good on your screen say at 4x5 inches at a
low resolution (72 dpi) would need to be 17 TIMES larger to print
correctly for offset printing.
So a photo that is 4x5 inches would be about 259k at low
resolution. To make it usable for printing it would need to be
about 4.56 megs! So always shoot HIGH RESOLUTION.
My final reason for saying shoot high resolution is that
sometimes you can unexpectedly come up with an awesome
photo. Say you got a picture of your stallion that perfectly
captures his conformation and spirit. What a waste to have a
great photo, but have it be nearly impossible to use in an ad or
brochure because the resolution is too low.
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| When It's Time... |
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If you decide it's time to take your horse business to the next
level - whether it's with a new or updated website, logo or print
materials, please call Horse Sense Marketing, a Division of
Counterpoint Design for a free consultation. We are commited
to producing quality websites, graphics, and advertising with
excellent service.
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| Equestrian Art by Kathy Walker |
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Kathy E. Walker is an accomplished equestrian artist. She
offers paintings and high quality fine art prints that use archival
inks on archival papers.
Kathy will soon be offering note cards featuring her fine art
paintings.
Find out more....
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