Fun Product - Foot Loose Boot Jack Keep It Simple The Graphics Trap Graphics From A Distance Forward

Keep It Simple

Building an image is like when we are training our horses, consistency is everything. I recently talked with a new client that had three very different logos they were using for the same business. I pointed out to him that people see three businesses, not one business with three logos. The main reason to have a logo is to start building recognition in the market place. When people use different fonts, colors and logos for their printed materials, business cards and web sites, they are creating image chaos and are confusing the very people they are trying to reach. The life of a well- designed logo is 5 to 10 years or more. That means the same colors, graphics and fonts should be used throughout the life of the logo. It helps to take a look at what successful large businesses do. Corporations even produce graphics manuals with graphics standards on how all of their graphics are to be used. Large businesses realize how important their branding is in the marketplace and they take steps to guard that branding. You don't need a manual but you do need to take steps in guarding your branding with consistant graphics. We recently did this logo for Healing Strides which is a therapy using horses to help people in their recovery from disorders. As always, if you have any questions that we can answer for you don't hesitate to give us a call or e-mail us. Horse Sense Marketing Website »

The Graphics Trap

It's easy to get fragmented with your graphics. You need a business card and you have your printer put one together. You need an ad and you have the publication design one. You need a Web site so you go to a tech person to put one together for you. You need a brochure and you go to a graphic designer or do it yourself in a word program. The trap in this is nobody really cares if this is all consistent and looks like it's all coming from the same business. The printer just wants to crank out a business card with the "color of the day" on his press. The publication artist has 30 ads to produce in a week and could care less if this ad fits with the rest of your graphics. The Web designer has their own graphics style and only works in low resolution files not fit for offset printing or ads. Our recommendation is when you are working on your business budget, set aside funds for a professional graphic designer who also designs Web sites. A good graphic designer will look at all of your graphics and be your "Graphics Headquarters." You need someone who looks out for your best interests and makes sure that you are presenting a consistent image. »

Graphics From A Distance

With today's technology it has made it very easy to work with graphic designers from a distance. With e- mail, PDF files, Web site uploads and downloads and overnight deliveries, you can be located in a rural community and yet use technical people who live many miles away. Word of mouth is always the best way to find a graphic designer. Look for experience and reliability. It takes a few years in the graphic design business to learn to avoid some of the pitfalls that an happen, so I would avoid graphics students. You'll pay more for a professional, but the results are worth it. Check out Horse Sense Marketing »

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