Horse Sense Marketing News
Horse Sense Marketing
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  . Horse Sense Marketing News 
October 2004 
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Greetings!

Horse Sense Marketing News offers great tips on marketing your individual horses, stallions, horses for sale, horse events, horse training facilities and breeding operations. Kathy Walker brings 30 years of graphic communications to the equestrian industry. A horse owner herself, Kathy helps make the connection between horse people and today's advertising technology.

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  • Statistics Anyone?
  • How to Shop for a Website Hosting Company.
  • When shopping for website hosting here are some questions to ask:
  • Forward

  • How to Shop for a Website Hosting Company.
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    I interviewed Rick Bauman from ARBIS Internet Solutions, Inc. With 20 years of experience as an information tech; 6 years of experience working on the internet; and getting his master's degree in e-business, Rick offers some insight in what to look for in a hosting company. He summed it up this way: "The two major points to look for in web hosting are experience and reliability."

    · Price is important. Some hosting companies are way overpriced. They often do persuasive cold calls offering hosting and website development. Check them out thoroughly before making the commitment.

    · Get a recommendation. Ask friends who they are using and if they are happy with their hosting company. Also ask reputable, established website designers who they recommend.

    When shopping for web hosting, visit www.arbisinc.com »

    When shopping for website hosting here are some questions to ask:
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    1. Technical support. Is there a phone number where you can speak to a tech person who answers a phone? Are they courteous or do they talk over your head? Avoid hosting companies that you can only contact by e-mail or who return phone calls two days later.

    2. Server down time. Has their website ever been shut down because the hosting company had problems with their servers (these are the computers that hold your website on the internet)? A quality hosting company has a strong back-up system.

    3. Do they offer virus protection on the server level? Spam blockers are another form of protection. The problem with it is that the company is choosing what e-mails you will receive... not you.

    4. How long has the hosting company been in business? Who are some of their clients? There are some reports of hosting companies taking the clients' payments and "disappearing."

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    Forward
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    If you know anyone who would like to receive this newsletter, just forward it to them using the "Forward email" link at the bottom of the newsletter. There is an easy to use sign up feature in every newsletter. Or they can visit HorseSenseMarketing.com

    Check out Horse Sense Marketing »

    Statistics Anyone?
    OK, stats can be boring. But they can also give you some important information. One of the services a hosting company can offer is statistics... how did people get to your website? When you are running an internet ad, the stats will tell you how many people clicked on the ad and came to your website. That way you know if your ads are working... or if you should go another direction.

    Find out more about Horse Sense Marketing....

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