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Greetings!
Horse Sense Marketing News offers great tips on marketing
your individual horses, stallions, horses for sale, horse events,
horse training facilities and breeding operations. Kathy Walker
brings 30 years of graphic communications to the equestrian
industry. A horse owner herself, Kathy helps make the
connection between horse people and today's advertising
technology.
| An Internet Advertising Strategy |
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I'm impressed by how many people I've talked to
lately who found the horse they recently purchased via
the internet...particularly major horses for sale
websites. From my observations DreamHorse.com and
Equine.com are solid sites. It is a very inexpensive
but very effective way of advertising.
We recently ran a classified ad with a photo on Dream
Horse for a horse we needed to sell. I was amazed at
the response we got. There were 12 serious inquiries
in 2 days. We did put up a very nice photo of the
horse and he was well priced. We also got inquiries as
to if we had any other horses available.
I would recommend regularly running an ad for just
one of your sale horses (make sure you use a photo
and it's a good one) and putting your website address
(URL) in the text of the ad. If people browsing like
what they see, they may follow up and visit your
website where they can see all of your sale horses.
Another use of these horses for sale websites is the
advertising of stallions. For the exposure that you can
get online, the price of advertising is a bargain. Again,
putting your website information into the classified ad
about your stallion can drive people to your website.
This gives them the opportunity to see what he
produces and what horses you have for available.
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| Horse Awards Making A Difference In Devastated Areas of Florida |
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On a more somber note, Hurricane Charley left horses
devastated in Central & South Florida. The conditions
are heart breaking and it appears that more bad
weather is coming. Horses lost their homes, have no
food, have no water, are injured and surrounded by
flies and other insects. Many are
tied to trees with no home or anywhere else to go.
I talked to the staff at Horse Awards and they said it
would be a long time before these people can get on
their feet again. Horse awards has sent 600 bags of
shavings, 400 bales of hay, and 8 tons of horse and
cow feed to those in desperate need. They described
to me how some people are living under tarps and
bathing in rain water they collect. Please pass this on
to your friends. Horse Awards is doing a
temendous job. They are accepting pledges at
904-272-5472.
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| Paintings and Fine Art Prints by Kathy Walker |
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This painting is called "Grooming Partners." It's one of
my smaller pieces (14"x11") but one of my favorites.
It's available framed or unframed. If you would be
interested in purchasing an orginal painting or a
limited edition fine art print of this and other work that
I have done, just click the link below.
Find out more....
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